So what is the importance of high quality printing? Whether you are a new business or an established business you should always make sure the product and impression you give to new customers is that you care. If you really care about how your branding and image is used on your material then it will give customers and potential reassurance that they are going to gain a fantastic service from you.

When I go to a networking event and people ask for my card, people will always remark on the design and quality of the material. You don’t want to be handing over a tatty business card that has been sitting in your pocket for weeks. They are going to remember you or probably even keep your card. And if it does leave an impression, is it going to leave the right impression.

With your marketing material, your entire brand and image may be an important part, but the material that it is printed needs to be of equal quality.

Even though a percentage of people will always look for your details online, through your website, but there is still a very high percentage that love the feel of a printed document. With a magazine, people will view it online but there is still a very high percentage that like to look through a actual printed magazine.

So don’t let your printed material let you down – always go for quality and people will remember you.